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FMCG Experience
Project Management
E-comm Experience
Education
Situational highlights

For 6 years, I've worked for Coca Cola and British American Tobacco as an accounts manager, operations coordinator and project manager.

With 5+ years of experience working in fast paced FMCG multinationals, I am a seasoned planner and project manager with a comprehensive understanding of business processes on a distribution and marketing level.

Having mastered powerful PM systems like Notion and Monday, I create end to-end project management systems you can use to streamline your company's workflow.

Describe a situation in which you had to arrive at a compromise with a client on a certain project.

My client was trying to market his NFT without showing it to the market. He felt that showing what the NFT looked like might take away from its value.

I disagreed and told my client that the customer needs to know what he or she is paying for. We cannot advertise an invisible product.

In the end, we agreed to give both approaches a shot. My client admitted I was right after my recommended approach yielded far better results.

Give me a recent example of when you had to analyze verbal or numerical information. What conclusions were you able to draw from the analysis?

I drafted a performance analysis of my client's company. I looked at our social media metrics over the third quarter and compiled a report outlining the strengths, weaknesses, opportunities and threats the start up was facing based on the data. (SWOT Analysis.)

The report outlined where the company was in terms of consumer engagement and community growth. With a clear picture in mind, we were able to pursue appropriate solutions such as shifting our focus to Telegram and Twitter as to avoid stretching our content thin.

Secondly, we determined that much of our social media following was plagued with bots and spam that was harming our brand.

Finally, we decided to leverage influencer marketing to boost our social media presence and grow our audience.

If you are presenting something and the audience is not paying too much attention, how do you compel them to pay attention?

Ask questions that elicit a yes response. Ask rhetorical questions. Ask the audience to take action in the middle of the meeting.

For example, ask them to type 1 if they're excited to learn more. Use a more upbeat tone. Add value that they seek.

Tell me about a time when you took a unique approach to solving a problem.

We had an artist who suddenly stopped responding to our emails. We had completed the artist' marketing campaign and were ready to launch his NFTs.

Being ghosted at that stage was very frustrating. I did my due diligence and started thinking of solutions. I came across the artist' profile on Facebook where I realized he was originally French.

I contacted him and we had a conversation in French. The artist was delighted that I spoke his mother tongue and opened up to me.

He explained that he was unsatisfied with how the founders of my company had drafted his contract.

In the end, we did not work with this artist, but I was able to understand why and offer it as feedback to the founders.

What other skills do you have that you believe could be valuable for my business?

With me, you get more than a copywriter, You're getting a client relationship manager, an affiliate marketer and a project manager. I am fully fluent in English, French and Arabic. I have lived all around the world and have excellent communication skills.

I have project management and operations experience in some of the world's largest companies like Coca Cola and British American Tobacco.
I am a copywriter with a ton of experience creating sales funnels, selling affiliate products and creating high converting ads. I am an avid reader of marketing and psychology.
I'm a fast learner and research geek. Check out my biolink to see my YouTube channel and portfolio. https://biolinks.heropost.io/Tomsage

Tell me about a time when you had to organize a large project? What steps did you take to ensure the project was completed on time and met standards?

I had to organize an entire marketing campaign for an artist who was selling his NFTs. Not only that, but I had to manage around 4 other artists who were all in different stages of their marketing cycle.
I created and refined a complete project management system that outlined every phase of our processes for our artists.
All the way from artist acquisition to the NFT post sale analysis and evaluation, I created a system so robust that I was able to focus on the marketing campaigns more easily as the project management system I built fully automated workflow.

Share an experience where you had to adjust quickly to changes you had no control over. What was the impact of the change on you?

We switched between 3 project management systems in the timespan of 4 months.

This was stressful and time consuming because information had to constantly be funnelled into the new project management software we were using.

I decided to leverage Notion as the central database for the company and use Monday as our task and project manager. This proved to be a lethal mix that boosted efficiency for my client.

Tell me about a situation when you had to go above and beyond your call of duty in order to get a job done?

At first, I never knew how to use Notion. I invested in a $500 course that taught me how to become a Notion expert.
I did this because I wanted to find the best solution for my client.
I spent my own money and time to perfect what I saw as a phenomenal project management system that many have recommended.
Today, I am proud to leverage my knowledge to do the same thing for all my future clients.

What processes or techniques have you learned to make a job easier, or to be more effective?

As you probably know by now, I leverage Notion for all my projects. I leverage the PARA methodology to organize everything related to my work and personal life.
This has boosted my efficiency to incredible levels. I am familiar with all project management methodologies, such as the waterfall and agile methods.
I understand how the SCRUM methodology functions.
I like to use a hybrid project management approach that combines the best of both methodologies.

I'm curious, how did you learn marketing and advertising?

I studied it in university and completed my bachelors degree.
I took a 6 month copywriting course and got my certification.
I worked with marketing departments in Coca Cola and British American Tobacco as an operations coordinator.
I did e-commerce for 2 years and created 4 drop shipping stores, the last of which was a booming success.
I did affiliate marketing for a period of 3 years and achieved excellent results in the DIY and Biz-opps Niche. I have a website and YouTube channel where I teach people the things I have learned.
I have read and internalized well over 50 marketing books over the past few years.

Alright Thomas, Let's talk