Dear reader,
In this portfolio section, I showcase work I completed for a client who asked me to write a social media marketing campaign for an artist whose NFTs we were promoting.
Objectives:
- Timely and successful launch of artist marketing campaign.
- Marketing copy that consistently aligns with my client's brand voice and personality.
- Community growth and engagement to be reflected on my client's social media metrics.
- Write copy that creates hype and trust in our NFT offerings.
- Marketing copy to adhere to Twitter's character limitations and best practices.
Please Note:
- If there are any missing posts, it is because they were not written by me.
- Some of these posts are descriptions of NFTs we were trying to sell. Unfortunately, due to copyright laws, I am not allowed to show these NFTs.
- 'Tribute to Magritte' and 'Napoleon' are NFTs that were created by the artist I am promoting.
Marketing Campaign Results
Metric | Performance |
|---|---|
Twitter Following Growth | 3.1K Increase in Followers |
Engagement (Likes, Shares and Retweets) | 30% Average Increase in Retweets |
Sales Results | All Four NFTs Sold |
Bounce Rate | NA |
Post One
JUST IN! TWO TWO is thrilled to announce its newest partnership with Mr OneTeas, an eloquent graffiti artist known for his outspoken criticism of society and its pretences.
Post Two
TWO TWO is excited to welcome Mr OneTeas to its trailblazing circle of artistic rebels and disruptors!
Please join us in welcoming him in the comments below!
Post Three (Artist Biography Shared as a Link In Tweet.)
Anthony Alberti, also known as Mr OneTeas, is a French graffiti artist, painter and sculptor.
With his ability to combine sprays, stencils, photos, and collages, Mr OneTeas produces spectacular art centered on his critique of modern society and admiration of pop culture. You can find much of his work splayed on canvases, cars, walls and even people's skin.
Mr OneTeas's art depicts both classic and contemporary icons such as James Dean and Amy Winehouse; adorned on streets and walls all across the world.
Born in Nice, France in 1984, Mr OneTeas' creative journey began as he witnessed a cruel, consumerist world that damaged the environment and the animals it preserved.
Furious and determined to leave his mark in the world, he found himself compelled to leverage art as his instrument of expression to protect the environment and advocate for animal rights.
His artistic style draws influence from heavy hitters in the art world like Keith Haring, one of the first true American street artists, Roy Lichtenstein and Michelangelo.
His original and thought-provoking work has been recognized and celebrated all over the world.
The SAS Prince of Monaco has personally praised his art as it featured in the Eco Art Parade of Monaco in 2009.
The street is his museum, and the spray can, his instrument.
Some of his greatest works include a piece entitled 'The Obsolete Sin' depicting Apple's Logo in a bloody crimson red, with scathing commentary on the dangers of technology and how it may bring about the fall of man.
Other notable works include 'The Wack Donalds Project', which is a collection of paintings of McDonald's-inspired “mascots” with phrases like “meals kill” and “poison” splattered across the background.
Another piece in his collection portrays Mickey Mouse decked out in the McDonald's uniform carrying a yellow paint bucket with the words “super cholesterol” scribbled across.
TWO TWO is so proud to include Mr OneTeas in its ever-growing roster of Extreme Artists, changing the world one spray can at a time.
Sign up and join the TWO TWO community to get EXCLUSIVE access to Mr OneTeas NFTs!
Post Four
Mr OneTeas is HERE! Familiarize yourself with the outstanding works of a gifted artist whose introspective commentary on society and culture provokes you to reflect. Tap the link to see his work!
Post Five
Napoleon
Creative One
'Napoleon' is one of Mr OneTeas' most iconic works, featuring the conqueror, emperor and mastermind behind the greatest era of French dominance in Europe. Wrap your hands around this masterpiece by participating in the auction!
Creative Two
Perfectly poised atop his golden stallion as it rears majestically, with revolutionary graffiti in the background, sits the emperor and legend, Napoleon Bonaparte. Which lucky person will own this absolute gem of an NFT?
Creative Three
Dressed for the occasion, atop his golden mount, hand to the sky, and ready for battle is the legendary battle commander who, against all odds, crushed his enemies again and again! Join the auction to own a critical piece of history!
A Tribute to Magritte
Creative One
They say imitation is the sincerest form of flattery. Well, Mr OneTeas' 'Magritte' is exactly that. By echoing Magritte's signature art style to honour his hero, Mr OneTeas affectionately pays his respects. Tap the link to see when it drops!
Creative Two
Mr OneTeas' moving tribute for renowned artist Rene Magritte is a masterpiece in itself. The late Belgian can surely look down with pride at the lovely tribute his fellow artist produced. Make this NFT your own at the auction!
Creative Three
Upon close inspection, this original, thought-provoking portrait comprises several layers. Appearing of wood yet shaped as brick, is Magritte's figure made strikingly vivid amid an endless black. Bid to own this elegant artwork for yourself!
Post Six (Email To Client's Newsletter)
Subject line:
Mr OneTeas Dropping On BinanceNFT!
Body Title:
Limited Edition Pieces by Mr OneTeas are dropping on August 4th, Exclusively on BinanceNFT!
Call To Action - Landing Page:
Experience the thrill of plunging your mind into the immersive artworks of Mr OneTeas! Witness social commentary words alone can't express.
Description:
Mr OneTeas abandoned his corporate day job to pursue his dearest passion, art. He describes his journey as a series of risks he felt he needed to take in order to live the life he wanted to live. Inspire yourself by tapping the link to learn more about Mr OneTeas.
Call To Action - Artist Bio:
“If I could say it in words there would be no reason to paint.” Edward Hopper
Tap here to Discover why this is doubly true of Mr OneTeas and his artwork!
Post Seven
Napoleon
Creative One
Astride his golden steed, dressed in revolutionary attire, and ready to gallop to triumph, is the emperor who rose from the ashes of rebellion. Grab an astounding tribute for one of the greatest revolutionaries in history!
Creative Two
A classic to behold. Even the most passionate admirers could not have presented the emperor in such a magnificent portrayal. Own a portrait of the emperor in all his glory by participating in the auction! Tap the link to learn more!
Creative Three
In a single sketch, Mr OneTeas portrays Napoleon in more glory than a hundred history books could possibly illustrate. The emperor can look down with pride at a gallant depiction of his greatest days. Tap the link to bid once it drops!
A Tribute to Magritte
Creative One
Sporting his signature bowler hat with a cigarette in hand, is the legendary artist, Rene Magritte. Known in the 1900s for producing gripping artwork that challenged observers' perceptions, Magritte's influence lives on. Join the auction by tapping the link!
Creative Two
Having influenced key personalities in the art world like Andy Warhol, Luis Rey and Mr OneTeas, Rene Magritte's legacy lives on a hundred years later. This meaningful tribute to one of the most influential artists can be yours at the auction!
Creative Three
Internationally acclaimed as an excellent surrealist artist in the early 1900s, Rene Magritte is still revered and respected by many artists today! Mr OneTeas tribute is a testament to this. Place your stake in the auction coming up!
Post Eight
Creative One
Mr OneTeas is an outspoken artist with a deep admiration for pop culture and a deeper contempt for mainstream consumerism. Leveraging art as his means of expression, Mr OneTeas continues to spread his message, one portrait at a time!
Creative Two
Acknowledging his potential as a creative and gifted artist, Mr OneTeas took a leap of faith and abandoned his day job to pursue his passion. Today, Mr OneTeas produces stunning art that sells in auctions worldwide! Check 'em out here!
Creative Three
Mr OneTeas is a French-born artist and societal critic best known for his portrayals of pop culture icons, his scathing rebukes of technology's excesses and his warnings about the pitfalls of consumerism. Tap the link to learn more!
Post Nine
Creative One
24HR COUNTDOWN BEGINS! Mr OneTeas' Napoleon is in the pipeline! Don't miss the drop by tapping the link to see the countdown!
Creative Two
AAAANND COUNTDOWN! Mr OneTeas' 'Tribute to Magritte' is dropping in less than 24 hours! Grab it before someone else does!
Post Ten
Napoleon
Only ONE Edition! Napoleon drops TODAY at 3pm! Tap the link to check the countdown!
Tribute to Magritte
Tribute to Magritte is up for grabs at 3pm! Participate and Bid to Own the one and ONLY edition of this heartfelt tribute!
Post Eleven (Email To Client's Newsletter)
Subject line:
Mr OneTeas Exclusive NFTs Dropping Today @2:22pm PST!
Body Title:
Mr OneTeas' Exclusive NFT Pieces are officially up for grabs today on BinanceNFT!
Call To Action - Landing Page:
Tap the link to get EXCLUSIVE access to Mr OneTeas' NFT auction on BinanceNFT!
Description:
Napoleon
In a single sketch, Mr OneTeas portrays Napoleon in more glory than a hundred history books could possibly illustrate. The emperor can look down with pride at a gallant depiction of his greatest days. Tap the link to bid on BinanceNFT!
Tribute to Magritte
Having influenced key personalities in the art world like Andy Warhol, Luis Rey and Mr OneTeas, Rene Magritte's legacy lives on a hundred years later. This meaningful tribute to one of the most influential artists can be yours NOW at the BinanceNFT auction!
Call To Action - Artist Bio:
Discover why Mr OneTeas' original and thought-provoking work has been recognized and celebrated all over the world! Tap the link to explore his eloquent artwork!
Post Twelve
Napoleon
ARE YOU READY! 2 Hours left until Napoleon drops, See you there! Countdown is in the link.
Tribute to Magritte
Tribute to Magritte is LIVE in 2 Hours! Ready for this?! Countdown is in the link.
Post Thirteen
Creative One
READY, SET.. BID! Mr OneTeas' Napoleon is now LIVE on BinanceNFT! Tap the link to bid NOW!
Creative Two
BID BID BIDDING! Mr OneTeas' Tribute to Magritte is now LIVE on BinanceNFT! Tap the link to bid NOW!
Post Fifteen
Creative One
Born in France, Mr OneTeas's creative journey began as he encountered a cruel, consumerist world. Determined to leave his mark, he leveraged art as his instrument of expression to drive change. Examine his elegant artwork on BinanceNFT!
Creative Two
As a man who masterfully expresses his beliefs with creativity and purpose through art, Mr OneTeas original and thought-provoking work has been recognized and celebrated worldwide! Own his unique art by bidding NOW on BinanceNFT!
Creative Three
Mr OneTeas is a societal critic known for his portrayals of cultural icons, and criticism of society's excesses. He uses his artwork to warn us of the detriments of consumerism. Support him on his journey to inspire change on Binance NFT!
Post Sixteen
Creative One
TIME'S ALMOST UP! Mr OneTeas' ONE TIME edition of Napoleon won't be around for long. Bid now on BinanceNFT before it's too late!
Creative Two
LAST CHANCE! Tribute to Magritte one and ONLY edition won't be on auction for much longer! Bid NOW on BinanceNFT before time runs out!
Post Seventeen
Creative One
TIME'S OUT! Auction for the ONLY edition of Mr OneTeas' Napoleon on BinanceNFT ends TODAY! Bid now or you may never get another chance!
Creative Two
NOW OR NEVER! Mr OneTeas classic Tribute to Magritte auction ends TODAY! Grab the ONLY edition on BinanceNFT NOW!
